Success by strategy
We develop clear solutions for complex questions
TRG is a strategic online marketing consultation in the disciplines of search engine optimizing (SEO), search engine advertising (SEA), conversion optimizing & usability, online marketing controlling and social media. With the goal of a long-term sales increase we help our customers to increase the range of their digital offers and to monetize them better. By optimized online marketing budgets, we support our customers with integrating the digital activities in their overall context without spreading loss.
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Use synergies and connect online marketing disciplines
The steadily growing meaning of digital channels of advertisement and marketing presents new challenges for many companies regarding the exploitation of their traditional business models in the digital surroundings. With the goal to participate in the growth of the market and to be Best-In-Class by comparison in the sector, TRG helps you to integrate digital business models in your company target and to make them successful in the long run. Hereby, TRG analyses your individual online marketing potential towards the competition as well as compared to the sector in general and introduces the optimal online marketing mix to you. By the systematical use of Business Intelligence, the process is being controlled holistically. The focus lies in connecting goals of different channels and using synergies among themselves.
Disciplines of online marketing
Base of every digital strategy is the definition of a clear positioning in the competition, connected with a product-specific online marketing strategy. Starting with the purposeful definition of your product in the fields of sales generating, branding and direct marketing, a consequent implementation of the online marketing disciplines offers further potential for growth and innovation.
Starting point of every digital business activity is the use of Business Intelligence. The survey and analysis of the user behaviour yields all necessary information for the target-oriented product control. By the systematic use of web analysis tools and Data Warehousing, Business Intelligence provides all needed KPIs and reports for a holistic online marketing controlling on every disciplinary and management level.
In addition, the use of Business Intelligence helps, by the basic investigation of the output of investments on digital platforms, with the constant check of the target values and thus guarantees a continuing optimization of the entire online marketing process. Read more
Search Engine Optimization (SEO)
With the goal to deliver relevant search results for the user, search engines are the greatest traffic source for digital platforms and thus the biggest possibility to generate a range that can be turned into money. As a technical and content-related optimization discipline, SEO helps web page operators by systematical on-page and off-page optimization – like link building, high-quality content creation and a clearly programmed HTML code – in a way that their offers appear as relevant search results in the search engines. Especially regarding competition and the positioning of a digital offer, the use of SEO in the online marketing mix must not be done without. Read more
Search Engine Advertising (SEA)
Besides the goal to yield the best possible search results, search engines like Google, Yahoo!, Bing,… offer the possibility to place keyword-based and paid advertisements. Hereby, text advertisements are used as target-oriented measures which are adjusted to the users’ search inquiries, and are shown in addition to the search results. With the use of Google AdSense, companies have the possibility to place target-oriented and time-controlled advertisements in search engines for their digital product or their digital product marketing – with a full control of budget and performance. Read more
Social Media Marketing (SMM)
The development of range and acceptance of social networks like Facebook, Twitter and Google+ show very clearly the potential of the still quite young social media marketing. With a duration of use of 20 minutes per day and worldwide over 900 millions of Facebook users, social networks combine the - so far separated – need for communication and selective need for information of the users. Embedded in the exchange with real circles of friends, social media marketing offers companies the totally new and target-oriented possibility to present products and brands, win new customers and, furthermore, to establish a direct and intensive customer dialogue. Besides the main goals branding and customer contact, social media campaigns contribute as a new traffic source to the range increase of your digital product. Read more
No matter in which way (by direct input of the URL, as search result, linking or coming from social networks) the user reaches your digital platform, the most important thing is that the user’s intention is turned into a positive action. For this, your digital offer has to be perfectly prepared for the customer’s visit so they really find what they have been looking for and e.g. their intention to buy can be turned into an active purchase process. Conversion optimizing identifies problems and weaknesses of the user guidance on your web page by tests of different layout variations – in real-time with real customers, and thus provide a customer centric optimization template for the structure and arrangement of your digital product. The goal of all disciplines in the online marketing mix is the user’s or customer’s visit of your web page with the intention that they perform a certain action – do not let them down on the final straights. Read more